And lastly, in terms of how to talk with your clients, it's important to remember that they are non-technical people usually, so, try to abstract most of the complexity when talking to them, showing only the high-level overview and the costs each part requires. Here's a quick example:
Instead of saying "It's expected that your customers will use an average of 25 GBs of S3 Storage, and increase the overall CPU usage, so, we are going to need to scale your servers to other EC2 instance ..."
A better way to approach that would be: "Hey, it seems users are sending a lot of big files on our end and it might increase our costs by 20%. Would you prefer that we limit the file size or include that monthly cost (about 50 USD) into your package?"
Na minha visão aqui, o que me ajudou muito a perder parte dessa insegurança no início foi ter algum dev experiente pra me ajudar nas etapas do freela -- então, quando eu orçava, ela revia os valores e me questionava quanto à porque em alguns casos, mesma coisa pra código e outros aspectos.
Isso fez com que eu sempre tivesse a segurança de que, se eu explodisse tudo sem querer, essa dev ia conseguir tocar o freela e entregar, sem deixar o cliente na mão. Nunca aconteceu, entretanto, e no final do primeiro freela, eu descobri que já estava em um nível legal de desenvolvedor sem saber.
Se você já não está no super começo e quer tentar se aventurar sozinho, manda bala! A grande característica dos desenvolvedores é resolver o problema e no final, seu cliente não vai ligar se seu código tiver gambiarras pra funcionar.
Cara, ontem indo trabalhar fui ao seu perfil achar mais coisa para ler e acabei no “Creating a personal brand: How to sell yourself as a developer” no primeiro parágrafo percebi que já tinha lido o texto na semana passada e até favoritado no Chrome, é que naquele momento não percebi que vc era brasileiro, curti mto como vc consegue imprimir sua personalidade mesmo em inglês.
Quanto aos freelas. Boto muita fé que consigo fazer uns projetos legais, mas tenho esse receio em dar o primeiro passo, estou cursando ADS na Fatec SP(estou tendo meu primeiro semestre de Engenharia de software e me identifiquei muito com esse tópico no texto kk), acredito que a exp dos freelas me destacaria para as vaguinhas de Jr. e ainda me garantiria uma renda extra.
Planejo ler seus posts novamente, e pesquisar mais a respeito. Vou estabelecer a meta de me preparar para isso até o final do semestre. Tenho em mente alguns projetos que posso executar como voluntário para ganhar confiança.
Com certeza estabelecer metas pra isso parece ser um ótimo caminho! Espero que você adore o curso de Engenharia de Software hahaha, foi uma das disciplinas que mais me motivou a produzir software profissionalmente -- abraços ao professor Alexandre Cardoso, por isso🫂
E sobre os freelas, com certeza vão te dar uma experiência bem valiosa pra vagas! Tem uma diferença enorme entre falar pra um recrutador que você já fez algum curso XYZ sobre desenvolvimento vs. criar uma solução pra um cliente real. O segundo realmente traz um peso muito maior ao teu conhecimento e é super visto com bons olhos!
But, in the real life, your customer generally will want just that, a solution -- not a specific technology for that solution. So, if they want a blog, of course, you can use WordPress and solve that problem easily, but, you can also do some pretty cool designs on Figma, make that into React code and add Strapi as CMS -- they're both equally fitting solutions, with the added benefit that the later one is way more unique than the other.
So, yes, there's a lot of demand for custom stuff, and me personally, I've had a few clients that even demanded for me not to use WordPress because of X or Y problem they had in the past with that solution.
And although this is not always necessarily true, generally, when you offer a custom solution, clients are more willing to spend more! This is a great analogy on that too, if you'd like more on that.
Hello! Thanks for the great article! I’ve always wanted to do freelance work where I would write a custom solution, but where I get discouraged and eventually stop is the design. I can look at a Figma design and code that solution no problem, but I can’t design a website from nothing because I just don’t have that design-oriented mind. Do you have any advice on how to get over this? I imagine lots of customers will come to you with no idea of what the end solution will look like and are looking at you for creating something that looks really good.
And yes, a lot of customers are going to come to you with 0 design related stuff. For me, that's not such a big of a problem because I do have a degree in graphic design, but I can try to give a quick summary (and maybe even a future more in-depth article) about the process I go through.
From the low fidelity, create the high fidelity prototype. Use the same brand guideline as the brand itself and follow the 60-30-10 rule (60% primary color, 30% secondary, 10% highlight) that you're going to be fine.
For the second one, you can use the way to learn things you have acquired with programming to learn other stuff too! So go YouTube, forums, etc -- you know how to search for things, that's our specialty. If you don't have a structured guide on that, feel free to check this article I wrote about self-learning.
Oh wow you have done freelancing for 6+ years. Congrats! I have a lot of respect for freelancers because I understand the amount of work that goes into making websites, from planning requirements to designing to coding.
Hire a Hacker3) How long does it take you on average for a client? How many hours do you work a day? Often times I hear freelancers saying they work 4-5, I find it hard to believe as making custom websites take a lot of time.
Create a low-fidelity prototype in Figma (or a high-fidelity prototype if it's something really small) and validate it with the client -- This usually is a iterative process of create, validate, refine and validate again
This is a great approach because all the refactors are generally done in the designing phase, meaning that you won't have to re-do something because the client changed his mind (since he also agreed with the prototype).
2) I don't have a specific stack, but I do have some choices that I'm more familiar with (and thus, are more frequently chosen). I think here, the whole point is to go with something you know that can solve the problem and you're also familiar (at least a little) with.
3) This varies a lot on the scope of the project, so it's kind of hard to measure. But, to be honest, I think I never did a project that was less than a month, for example. In terms of hours, I generally take something around 3~5 hours when working on freelancing (and yes, that takes a lot of time hahaha, but the point here is, if you keep your client in the process, he's not going to mind if it takes time -- the problem occurs when you keep him out of the process).
3) Oh wow, less than a month. That gives me a bit of relief because I was under the impression that clients expected everything to be done in 1-2 weeks. You make a great point about keeping your client in the process.
I can see that you've put in a lot of effort. I never thought you would mention the client did not pay snippet lol. Websites like Upwork are very saturated in my opinion, because there are just too many people. The best way might be to build or showcase in public and someone might end up getting clients.
Good top level advice. It is handy to have a standard, very short agreement template with a separate exhibit for client specifics. For each section of the template, have a separate, canned, simple explanation as to why it is necessary AND how it protects the client. Being able to say “hey, this is me looking out for you” gives a very good impression.
In this guide, we’ll provide everything you need to know in order to succeed in your career as a freelancer. This guide is for skilled professionals thinking about making the jump into freelance work, and for current freelancers interested in uncovering best practices. You’ll find information on a wide range of topics relevant to all types of flexible work: registering as a business and managing personal finances; marketing your services and finding engagements; pricing your rate and collecting payments.
Throughout the guide, we’ll include tips and best practices sourced from experts in the Toptal talent network. These experts bring many years of experience freelancing across a variety of skill areas including software engineering, design, finance, and product management. You’ll be hearing from:
Highly-skilled professionals face an exciting choice in regards to the future of their careers: continue offer their labor as part of a firm, or take full ownership over their labor and become a freelancer in the Talent Economy (not to be confused with the "Gig Economy," as explained in the table below).
The agile nature of freelance work offers contingent workers the opportunity to select projects based on their personal interests and preferences. Lucas van Dongen found that working freelance allowed him to access more challenging development jobs in the international market compared to the local opportunities he was finding when working out of Argentina. "Work in the U.S. is usually much more interesting with more advanced technologies," says Lucas. "There’s more money in startups and mobile projects in general, and as a result, the level of work is much higher."
David Nuff found a similar benefit when looking to grow in his career as a designer. "If you’re really specialized in FinTech, you can begin a transition into a space like VR by taking one or two smaller gigs," says David. "That flexibility and the ability to make your own path is, for me, the biggest advantage."
In addition to the headline benefits of the freelance lifestyle, especially remote freelancing (including the ability to structure your day in a way that’s optimally productive for you, and the opportunity to work from anywhere), Laurie Harvey found that flexible work allows for greater financial freedom. "You can control your revenues and, when you’re getting jobs, you can adjust your rate," says Laurie. "If you join an elite talent network like Toptal, jobs can start faster since the whole HR process that usually takes a while doesn’t really exist."
If you’re a highly skilled professional, going out on your own means you capture the full value of your labor. Consider a situation where you’re performing the same work for the same client, but are paid as an independent consultant rather than as an employee of a consulting firm contracted by the client (with this firm taking the lion’s share of profits). For a discussion with freelancers who have earned mid-six-figures or more in their careers with Toptal, check out this article on the "new millionaires."
When you embark on a freelance career, you take on the risk of finding work yourself. Even as you progress in your career, this unpredictability may never totally go away. "You still have lean periods," says David. "People I look up to who have ‘made it’ still have stretches of that."
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